As the largest franchisee and operator of citizenM hotels worldwide, we offer something unique: deep continuity. Our entire platform from our people to our systems to our culture, is built around one brand and one way of working. The team that shaped citizenM’s operational, commercial and design DNA is still involved today.
Their long-held knowledge protects the model, keeps execution sharp and ensures the brand continues to evolve with clarity and purpose.This focus and expertise allow us to run every hotel with precision.
citizenM was designed from day one to run centrally, with technology at its core. We use light on-property teams supported by strong central departments to keep fixed costs low and margins healthy.
Our centralised platform creates consistency across the entire portfolio — for owners, teams and guests.
A standardised room and service model makes operations clear, stable and profitable.
Due to our centralized model, we’ve scaled quickly opening 37 citizenM hotels in just under 20 years.
Because every citizenM follows the same model, performance becomes predictable, training becomes faster and operational risks stay low.
Centralised teams can solve issues once and roll solutions out everywhere, keeping the entire portfolio moving in sync.Additionally, our bespoke tech platform reduces manual work and gives real-time visibility into performance, allowing new hotels to join smoothly and start delivering results from day one.
Another Star owns a significant share of citizenM’s portfolio, which creates a natural alignment with every owner we work with. Strong guest satisfaction strengthens the brand, healthy profitability increases asset value and consistent long-term performance protects returns. When a hotel performs well, every partner benefits, including us.
Because we are owners ourselves, we look at every hotel the way an owner would. We are disciplined in cost, focused on return on investment, protective of long-term value and committed to each property with the same care we give to our own portfolio. This mindset is part of our culture and it is one of the reasons the citizenM model has remained strong for more than a decade.