The Another Star Charity
Our mission: to shorten the distance between people and opportunities.
As a global company, we believe in using our reach to create positive change. Following the sale of the citizenM brand in 2025, our charitable foundation was rebranded as Another Star Charity, continuing our mission to shorten the distance between people and opportunities.
In partnership with World Bicycle Relief, we have donated more than €6.6 million since 2018, including €1.8 million in 2025 to fund 5,882 Buffalo Bicycles for the Mobilised Communities projects in Malawi and Uganda. These bicycles help improve access to education, healthcare, and economic opportunity. To date, our support has provided 22,931 bicycles, shortening the distance between people and opportunity and positively impacting more than 100,000 lives across the communities they serve
World Bicycle Relief is our long-term partner, and we also activate our disaster response policy to support humanitarian organisations in times of crisis, ensuring help reaches those who need it most.
Peter's story
What does our impact look like?
